All webmasters are aware of the importance of backlinks in promoting the rankings of a website. This has led to the development of practice which is commonly known as reciprocal linking, where one website links to another site which in turn creates a reciprocal link to the original website. More often than not the websites linking each other had nothing common and the links were totally irrelevant. Search Engines have realized this practice and adjusted their algorithms to include only quality backlinks in their ranking. This has led to a fall of lot may WebPages from the Google map while some of them have even been penalized for this practice

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The main search engines such as Google, Yahoo, Bing and MSN use the crawlers for indexing various web pages and to rank them in their algorithmic search results. These crawlers take into account different factors when crawling or indexing a site. It is not necessary that every web page will be indexed by the crawlers. Pages from other search engines are found automatically and need not be submitted separately. While Yahoo operate a paid submission service in its directory which ensures crawling by their search engines, Google offers webmaster tools which require the creation of XML sitemap feed so that all the pages are found and indexed separately.

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