This is a common problem with many website owners. Often they find that their website in not to be found in Google listings and they start thinking that the website has been banned for some reason. However, the reason for this may be the dropping of the website rankings rather than blacklisting by Google. The way to check this is by downloading the Google toolbar on your system and then visiting your website. If the toolbar is completely grey then this means that you have been banned by Google but if it is green, then the website is not banned but it has simply slipped in its ranking.

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The new changes made by Google in their ranking algorithms are pretty vast and has played a game changer for quite a few websites. The target of these changes seems to be the sites that indulge in over optimization at the cost of reading material and value addition of their online content. These are mostly the sites which seem to be written especially for the search engine crawlers and robots rather than for human visitors and thus they deserve the punishment. We can expect more of these changes from Google in the coming years and SEO companies would need to update themselves with latest tools which are able to handle these changes more effectively for their clients.

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